this post was submitted on 21 Aug 2024
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goddamn i read parts of the article trying to figure out which company... Im not a marketing guy, but nobody can tell me that "nothing" is marketable brand.
Allow me to introduce you to their main competitor, elon musk.
Oh, I don't mean competitor in the business market. I mean their main competitor for worlds least marketable brand identity.
He took twitter, which had it's own global brand awareness, and blundered it so bad that every media company refers to it as "X (formerly twitter)" because they know that if they had just put X, nobody would know what the hell they were talking about.
And his other company is literally named "The Boring Company". Where I assume they make disease, and murderous robots that are somehow racist.
It's still unbelievable considering Twitter had made its way into other languages' lexicon other than English. In Spanish, for example, the word "tuit" had been added officially in the dictionary. It had no competitors in brand awareness and all it took was a manchild with money to burn to take it all down.