Apple

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Apple TV+ spent $20B on original content. If only people actually watched. (arstechnica.com)

submitted 2 days ago by BrikoX to c/apple

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Reportedly high budget has brought Apple TV+ a lot of prestige, but not a lot of viewers.

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[–] BrikoX 1 points 2 days ago

It's all relative, but they are shit out of luck with viewership compared to the spending.

But after five years on the market and a reported $20 billion in spending, Apple can't be happy with 0.3 percent of available streaming viewership.

Apple is notorious in keeping 1st party content exclusive, so it has to be an insane money sink if they are breaking that rule and now will start licensing their content to 3rd parties.