this post was submitted on 13 Nov 2023
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[–] [email protected] 12 points 1 year ago

Macy's played a significant role in popularizing Christmas consumerism through events like the Macy's Thanksgiving Day Parade and their holiday displays. The first parade was in 1924.

It was around that time Christmas was portrayed as a shopping holiday. It was such a successful marketing campaign that the rest of the holidays were sure to follow.