this post was submitted on 13 Jan 2024
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It has started, but it is going to get so much worse. It is still at the point where you can find a contractor by putting in their exact name within the first 5 results, it is almost never the top result though. Once it gets worse than that I think yellow pages would start looking a lot more useful.
“AI” is accelerating the SEO bs as it is easier to automate. Search engines are still easier to use than looking something up in a set registry, but the clock is ticking.