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The ingredient is only more expensive because cow's milk is subsidized.
Well, maybe they are suing the wrong entity then. Dunkin and Starbucks don't set the price of almond milk.
Sure, they don't. But they are also massively overcharging consumers for something that barely costs them anything extra.
I'm looking at the online site for my local big chain grocery store. This is what I'm seeing, all for half gallon sizes:
These are all the less expensive alternatives. So almond milk is slightly higher than regular, but the others are a pretty significant percent increase.
While you're right, we're talking about a pretty small amount of price difference for Starbucks.
A quick Google search says that a grande latte from Starbucks (16Oz) is about 14.6 Oz of milk.
Using the retail numbers (remember Starbucks has negotiated contracts with wholesale suppliers for their milk, they likely pay much less than retail cost) that is about 4.2¢/fl oz for regular milk and about 4.7¢/fl oz for almond milk. In terms of milk cost, a Starbucks grande latte is about 61¢ of regular milk and 68¢ of almond milk.
They then charge you 70¢ EXTRA for the almond milk, when they are only spending around 7¢ more to use it in your drink. They're clearly just taking advantage of many people's inability to process lactose. Though, I'm a bit biased since I'm one of them. I'm heavily lactose intolerant, so take that as you will.
While looking up the numbers I also learned that it's estimated that around 68% of the world's population is lactose intolerant, and it mostly affects non-white ethnic groups.