Windows and Apple both capitalize on most folks lack of minimal tech savviness plus being creatures of habit. So much so, Apple gave away laptops to numerous Silicon Valley highschool classes in the mid 2000's, just to entrench them into the system.
I've been using Linux for a few years now and I still randomly think about what took me this long to switch. It's how an OS should be made. It can simply be installed and used out the gate or it can be tinkered with to make an ideal setup. Not to mention the lack of invasive tracking. Windows is so bad it's more complete monitoring of the users than tracking.
Regardless, August 2023 to August 2024 will definitely be the year of the Linux desktop! /s