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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
The number of dumbasses I see biking against traffic with no lights wearing black well after dark is too high for me to find this remotely serious.
Also, cars have a dozen reflectors, daytime running lights, and a ton of safety mechanisms.
Tldr: meme better, this is wrong and unsafe
A lot of the posts here read like the OPs don't actually know anything about cars. Or roads. Or traffic laws. Or common sense.
I actually fully agree with the message. Bring back bright colors for cars!
Also participating in traffic at night is always a risk so wearing at least a bit of high-viz is just to minimize that. It's not like we are wearing it in jobs for the look.
The satire misses the mark since cars already have strict mandatory visibility requirements by law. In the EU, you must have working headlights, brake lights, turn signals, daytime running lights (since 2011), fog lights, reverse lights, and reflectors. Driving without any of these gets you fined, points on your license, and fails vehicle inspection (TÜV/MOT). These aren't optional safety suggestions like cyclist hi-viz - they're legal requirements with real penalties.
I don't know about yankee laws...
To be fair, cars have headlight and taillights.
Here in Sweden cars are required to allways have their headlights on when the car is moving, making them far easier to see even during the day.
It us frankly one of the most annoying things about crossing the street when being abroad, cars having their headlights off during the day, it is much more difficult to see if a car is moving if it has the headlights turned off, than if they are on.
Wait what? There are countries where you can drive without headlights?
Cars have lights on them?
Bikes have lights on them too.
From my experience, usually they don't. Even the ones that do aren't to the same degree as a car is required to. I want biking to be better than driving, so this is not an anti-bike comment. Maybe we need to add a requirement for bikes to have lights like we require for cars?
In this thread: difference in worldwide laws. In the Netherlands you get fined 65+ eur per broken or missing light on your bike. Checks are frequent.
Unless you're in the Netherlands, where 2/3rds of the bikes will have the shitty "this is legally a light" LEDs from the convenience shops... Oh, and 2/3rds of those will be either out of battery, or installed facing the wrong way.
Ideally. In the US you regularly see peeps riding without even reflectors. It’s insanity.
Good question. Yes they do. Hope that helped!
Cars have lights on them?
Yes, yes they do.
It's funny, but as a driver and a cyclist, the amount of times I barely saw the person on the bike, because they had no hi viz, no lights and no reflectors (and black/dark clothing), even in moderately good visibility conditions is too damn high.
It's not that big of a deal in cities, but I'd be really pushing it to ride my bike out on a 70+ kmph road, and you'd have to hold me at gunpoint to do it without any lights, because I'd be as good as dead anyway.
Of course black cars are kinda the same, except here in Poland every car is required by law to have at least position lights on at all times (yes, sunny daylight too), and it makes a world of a difference no matter the paint color.
I prefer when all people occupying the road, whether its a pedestrian, cyclist, motorcyclist, car, or horse rider be as visible as possible.
Its why I refuse to drive a gray or silver car. They blend in with the pavement at certain times in the am and pm and if it's raining really hard they disappear. In a lot of ways they are worse than black cars.
What's wrong with making sure you are visible? Why is that something to make fun of? (I'm not asking you directly, I just don't get the joke in the ad.)
I think any bike intended for road use should be equipped with lights
When I'm on the road, I want to be visible. On my red motorcycle I wear a bright yellow helmet and a jacket with hi-viz strips. The problem is that car manufacturers only offer boring colors and charge an exorbitant fee for a cool color if they offer them at all.
It's not victim blaming, it's practicality. You can be right, and still be dead. Motorbikers have the same problem as us pedalbikers
It's victim blaming because you are acting on the wrong side of the problem: in every field where you need to mitigate some danger, self protection is the last thing to do, not the first. The first thing to do is to act on the source of danger: avoid (es. bike infrastructure) and mitigate (es: redice speed, less cars, less dangerous cars...)
I only wear hi-vis to take one more excuse away from the driver when they hit me. It doesn't actually help people see me in my experience.
In my city, the roads are not lit very well so high vis helps me see bikers a lot better.
Cars used to have lots of reflectors on them in the 1980 and 90's. Especially I'm the head and taillight clusters.
Cars should also be required to have high vis strips like commercial vehicles.
Cars should be bright as fuck. A bright red, orange, green, or yellow car stands out way more than the black, white, beige and gray shit that dominates the road.
Can confirm. My car is that colour. Am yet to collide with a cyclist.
I drive a Smart 451 which was silver initially. I can‘t count the amount of times that trucks and cars on the highway cut me off. At first I thought they were just assholes, but now I think its partly because its such a small car that the silver blends in with the street.
Two years ago, I wrapped my car in bright neon orange as part of an ad campaign from my company and it feels like I‘m getting noticed much more often. It‘s literally like a high vis west for my car.
That bimmer looks sick
Not sure if the intended message is really coming through...
Seconding this opinion; I really wish non-commercial vehicles were prohibited from defaulting to black/white/silver/grey - being back the skittles colour palette!