this post was submitted on 26 Oct 2023
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Apple

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[–] [email protected] 2 points 1 year ago

Not just an increase, an almost 50% increase! SMH

[–] [email protected] 1 points 1 year ago

This is the best summary I could come up with:


Those three services are bundled alongside iCloud and (in the Premier tier) Fitness+ in Apple One, the company's pseudo-Amazon Prime all-in-one offering.

For example, many other TV streaming services—like Disney+ and Netflix, among others—have hiked their prices in recent months.

Revenue from Apple's subscriptions lands in the company's "services" business category when it reports its earnings to shareholders each quarter.

Services accounted for more than $21 billion in revenue in the company's fiscal third quarter—second only to the business unit that includes iPhone sales and above other hardware categories like the Mac or the iPad.

Raising these prices helps Apple stay attractive to shareholders even amidst the tricky economic context—or at least it will if consumers agree to keep paying.

Raising prices too much could drive customers away; Apple seems to be betting that that will not be the case this time.


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