That's because Jordan Peterson is one of the entry points to the alt-right rabbit hole. Despite being from Canada, his brand of grift is intricately tied to U.S. politics. If you have a very short amount of time, some people have put together some very short videos talking about Peterson:
https://youtube.com/playlist?list=PLIK-x5uT6oS9EnO9-D6ePsWKOxtFhDZdF
This is what piracy is for.