this post was submitted on 07 Jul 2023
-21 points (21.6% liked)

Technology

59107 readers
5651 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
-21
Lemmy advertising model - thoughts (lemmy.world)
submitted 1 year ago by [email protected] to c/[email protected]
46 comments fedilink hide all child comments
 

We should think about the advertising model before its too late and it gets shoved onto us. I think each community should get its own advertiser and they get a stick post on each post which is limited to 300 chars and one url.

Its simple, non intrusive and we can make it a bidding. 80 % of the proceeds should go to the maintenance of the instance, 20 % should go to the moderators of the instance.

Would warner brothers want this for 100 $ on movies ? I think so ..

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

A lot of Mastodon servers are run like that. It generally works if you run a instance as a community and not a catch-all general purpose one as then you will have a smaller dedicated group of members willing to subsidize the un-avoidable lurkers and free-loaders. This is like those "Free2Play" games that are massively profitable despite having no ads and are free to download if you want think about it in capitalist terms.

In the end it isn't terribly expensive to run a Lemmy instance or any online service. Facebook and the other ad companies spend most of their revenue on user tracking and advertisement infrastructure which is super wasteful as it is just done to attract more advertisers... basically a snake eating its own tail.