this post was submitted on 11 Jul 2024
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Electric Vehicles
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I am begging automakers to stop putting classic sports car names on gigantic electric SUVs. Use literally any other names.
The “mustang mach E” - while by all accounts a great car - is just an absolutely catastrophic branding decision imo.
A Mustang is a sports car. A Mustang is not an SUV.
Honestly, it’s just so dumb. They could have picked another horse-oriented name if they really wanted to, but this is like calling an electrified Blazer a “Camaro” (to GM: please… don’t…)
Edit:
Good horse names instead of “mustang mach e”:
And this way, instead of the inevitable profusion of suffixes that special and sporty editions will create, you can clearly differentiate between the “sports car” line and the “electric sporty SUV” line. And do not try to fucking tell me “it’s an electric sports car!” It is not. You are lying to me and you are lying to yourself.
I have one and I just call it a Mach e.