Privacy on the web is fundamentally broken, for at least 90% of the population. Advertising on the web is fundamentally broken, for at least 90% of the population.
Yet any attempt to improve this situation is met with fierce resistance by the lucky 10% who know how to navigate their way around the falltraps. Because the internet shouldn’t have tracking! The internet shouldn’t have ads! And any step towards a compromise is a capital offense. I mean, if it slightly benefits the advertisers as well, then it must be evil.
It seems that no solution short of eliminating tracking and advertising on the web altogether is going to be accepted. That we live with an ad-supported web and that fact of life cannot be wished away or change overnight – who cares?
And every attempt to improve the status quo even marginally inevitably fails. So the horribly broken state we have today prevails.
This is so frustrating. I’m just happy I no longer have anything to do with that…
I was there, during the first advertising push of the mid/late 90s, where visiting the wrong website - or even the right one on the wrong day - spawned “uncloseable” pop-ups and pop-unders… uncloseable because as soon as you tried to dismiss the window, that action triggered a half-dozen more to spawn.
Eventually, the weight of all the browser windows would cause not only the browser to grind to a halt, but even the computer as a whole (single-thread CPUs & minimal RAM, nat), such that your only possible recovery path was to conduct a hard restart of the entire system, your unsaved work be damned.
I feel for those businesses whose only possible funding strategy is via ads, but that well was lethally poisoned for me decades ago. I jumped onto the world’s first adblocker the moment it became available for Phoenix (now Firefox), and I have never looked back. The only way I will ever stop using adblocking is to stop using the Internet entirely.
I don't think anyone is asking you to stop blocking ads. Block away!
I think the only request defenders of PPA are making, is please don't actively prevent it from making things better for everyone else.