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this post was submitted on 14 Aug 2024
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I think the thing everyone is forgetting is that valve isn't stupid, there's no way they didn't realize you could work around accepting the (legally unenforcable) NDA, and it's open invite.
Valve 100% knows that keeping it "secret" is good for hype and was expecting this to happen at any time, and the nominal ban was expected, but nobody is gonna get sued either.
More people are talking about Valve's "secret" new game because of this than would be if they openly announced it.
Yep, tech and game companies use invite-only systems to generate hype constantly. Bluesky is another recent example.