this post was submitted on 28 Jul 2023
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Does anyone else think this will go to court over copyright infringement? Purposefully similar name and same industry.
Its trademark, not copyright. And it is deliberate. A lawsuit is likely to generate more value in publicity and news coverage than the case will cost.
That's why they deliberately chose an infringing mark.
I'm not sure its a sure thing for adobe (the established company) that this newer company is infringing per se. You need to do business with the trademark to 'use' the mark - the caption makes it sound like they will change their mark before doing any business? On the other hand, advertising counts as doing business where the mark is associated but that can get a bit tricky..
If we assume this is not an advertisement, then it's just like anyone else scribbling down the logo of another company on a sheet of paper and saying I made a thing