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As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns (www.thedrum.com)

submitted 1 year ago by [email protected] to c/[email protected]

36 comments fedilink hide all child comments

Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

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[–] [email protected] 21 points 1 year ago (6 children)

“My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”

Lmao

I can see why she focused on the risk to advertisers, but it sucks she glossed over the shittier parts from Reddit, e.g. that the change isn't just inconvenient, it makes reddit nigh unusable for mods and the visually impaired with nothing that even sounds like a credible plan in the works.

That, and the more inventive responses. Porn is typical. Demanding every post in r/DebateReligion be held in Latin was funny. Giving every one of r/Political Humor's 1.5M+ users mod powers was beyond hilarious and genuinely original. No mention, though, I guess. Just someone posted a boob.

[–] [email protected] 9 points 1 year ago

The story seems to be from a marketing-focused website, so it makes sense that the author is addressing advertisers, and how the events with Reddit will affect them.

Also, surely this story proves that the protests absolutely have had an effect. It's causing advertisers to think twice about spending money with Reddit. And as stated in this TechCrunch article, fewer advertisers are visiting the ad-buying part of Reddit's site.

So, the people who complained that these protests are pointless, that they won't change anything, have been proven wrong. The protests are effective. So if people want change in this situation then they should continue with MORE protests. My protest is that I'm not using Reddit.

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