this post was submitted on 07 Mar 2024
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Ignoring the controversy for a second, I do think your writing is going to be shit if you outsource it, it just screams "I don't give a fuck, let some intern I can't even supervise do it". So while this company isn't egregious per se, the fact it exists and there's a demand for it spells a bigger issue with the industry.
If you don't have the talent internally, you hire someone else to do it. Is it shit to hire someone to make the music? To make the engine? Why is the writing different?
And even if you do have the talent internally you can still seek specialised feedback on your work - most authors work with editors for example.
The only reason this case is notable is because of the reactionary response to the "woke" games industry (and games journalism in particular). This is just another round of nonsense in this culture war, so people on either side are staking out ridiculous positions.