There are other online shops besides Amazon. I find an alternative for almost everything that I order and it's not more expensive. And finding the right product inside Amazon is so exhausting nowadays that it's not more work to compare different web shops.
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I recently wanted to get a pre-workout, I looked it up on Amazon and then I went to the company site to just order directly from there. It was like $10 cheaper on Amazon because of free shipping and subscribe & save.
It's because Amazon requires the seller not undercut its Amazon store through other outlets, including their own website. If you are a seller and you want to take advantage of Amazon Prime, then you have to make sure your Amazon price is the cheapest price available on the internet.
It's hard to compete when you're basically a warehouse and your market is the literal population of the internet.
Yeah, microcenter, even if it's the only computer/electronics store for 100 miles, can still only hold so much, and they only reach people in/around their city at most. It's not like people are crossing state lines to get to a computer store.... Unless you live on the border of your state, I suppose.
Amazon has, at the very least, dozens of warehouses across the country that can deliver whatever it is you want with remarkable efficiency because postal/parcel services have been systematically improving over the past 50+ years.
I'm not saying I'm a fan of Amazon, but bluntly, is it really surprising, in the slightest, that Amazon can out price everyone else?