this post was submitted on 09 Jun 2023
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How do you address the concerns of users who feel that Reddit has become increasingly profit-driven and less focused on community engagement?

We’ll continue to be profit-driven until profits arrive. Unlike some of the 3P apps, we are not profitable.

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[–] [email protected] 4 points 1 year ago

IPO'ing an unprofitable company in the current economy is a pretty ballsy move. More power to them I guess...

[–] [email protected] 3 points 1 year ago (2 children)

There were 3 things going for Reddit, content wise: memes, news, hobby subs. It was a 50/50 if my Google search included reddit or Wikipedia. If reddit threw up a banner every 6 months and asked for a donation, I'd gladly throw 20 bucks their way. Reddit should have been a non-profit.

Going public was the absolute worse decision they ever made.

[–] [email protected] 1 points 1 year ago (1 children)

Agreed, I don't know why Reddit is pushing to go public. Personally I don't see the value in a business that admits that they aren't profitable, but that raises the question if they aren't making money how as Reddit operated for so long? The upside to them going public is that they'll have to start publishing financial statements and we'll get to just how much money the "unprofitable" business is making.

[–] [email protected] 1 points 1 year ago

I think it's probably being pushed by the people who invested in Reddit to make it go public so they can sell shares / cash out. But this is just my opinion

[–] [email protected] 1 points 1 year ago

I used to buy a pretty good amount of gold before they let in actual fascists and then downplayed their toxic impact on the community and the internet in general.

[–] [email protected] 2 points 1 year ago

If I delete my account, how will I use it to sabotage reddit?

[–] [email protected] 1 points 1 year ago (2 children)

It’s insane to me that a site with as much activity and engagement as Reddit is allegedly “not profitable”. He’s either flat-out lying or they have mismanaged the site to a legendary degree.

Either way, it’s pretty pathetic.

[–] [email protected] 3 points 1 year ago

This seems typical for dot com/social/next best thing. They grow at all cost in angel funding. Then cash out.

[–] [email protected] 1 points 1 year ago

I think a large portion of the profit losses might have to do with reddit hosting video/images.

[–] [email protected] 1 points 1 year ago (1 children)

Of course they're not profitable.

Most growing tech companies aren't, because most geowing tech companies will take their revenue and immediately reinvest it back into more growth, as they know growth attracts further VC investments, which will actually cover paychecks in the meantime. This is exactly how the world of tech works nowadays.

Being profitable or not is meaningless if you're talking about a company exploding in revenue.

[–] [email protected] 1 points 1 year ago (2 children)

If reddit "isn't profitable" why is spez worth over $10 million? That's not money you just stumble into having, and if your company "isn't profitable" wouldn't you not be making enough to be worth $10 million after only a decade? Wouldn't your money be going into keeping the lights on and not enriching yourself?

[–] [email protected] 2 points 1 year ago (1 children)

A company that isn't profitable will still compensate their CEO, so spez is certainly taking gone a big paycheck. In addition, these net worth calculations also take into account stock. Spez most likely still owns a piece of Reddit, and that would be a factor.

You can still get very rich off of a company that isn't profitable.

[–] [email protected] 1 points 1 year ago

Case and point: Adam Neumann

[–] [email protected] 2 points 1 year ago (1 children)

*billion

And profitability is not the same as generating revenue.

You can earn $200M a quarter and still have expenses of $220M, meaning you're making a net loss.

That's why companies focus on exponential growth first and don't really care about portability, but once the userbase is large enough, they will try to monetize it. Either through ads, or paid subscriptions, premium plans, special avatars, etc.

That will surely piss of some of the early adopters, but usually isn't significant enough to make an actual dent.

The last step (which we have also seen) is then kicking out staff. That has two effects:

1., It brings down the overhead (= salaries and attached taxes & social security) 2. The revenue per capita is inflated, i.e. it looks as if every employee is generating 4000 bucks instead of 2500 (random example), which is something that looks good in an IPO prospectus.

[–] [email protected] 1 points 1 year ago (2 children)

Thank you for the explanation, I'm having a hard time understanding how an "unprofitable" business has managed to stay afloat this long.

[–] [email protected] 1 points 1 year ago

Through investors, who consider the revenue a good indication for future profits. So they float the bill and receive shares in the company instead, and cash out during the IPO.

[–] [email protected] 1 points 1 year ago

Investors will give cash in exchange for equity in the company. The cash is used to fund whatever expenses aren't covered by revenue. Those investors are going to expect profitability to come eventually. Sometimes the business winds up doing some stuff that damages their product in order to achieve profitability.

[–] [email protected] 1 points 1 year ago (2 children)

they fumbled so hard. they could have had millions of new subscribers if they locked the api key under reddit premium and allowed 3rd party app to enter user api keys

50 a year isn't terrible depending on your use case, but they burned so much good will

[–] [email protected] 1 points 1 year ago

Yup, Spez claims that $2/user/month is all they're asking. I'd have happily paid that direct to reddit if they'd been upfront from the get-go. Instead, I've deleted my account and left the site after a decade of contributions. Very sad to see it go, but I'm not going to be like those idiots whose still hanging around on twitter constantly complaining about the way it's managed

[–] [email protected] 0 points 1 year ago (1 children)

There are so many ways they could have made it viable. Like comically easy. But that was never what they were interested in. The thing that they aren't willing to just come out and say, is that their own app is built to generate advertising revenue. They have absolutely zero interest in fostering a 3rd party community, and the only concessions they are going to make are for things that actually have a chance at saving the spending money (i.e. make sure the free labor they get from moderators stays and make sure other people deal with questions like accessibility).

[–] [email protected] 1 points 1 year ago

Can't shake the feeling it'll be a pump & dump. It would be truly poetic for Reddit to be pumped up with bot content, IPO, then dumped.

[–] [email protected] 1 points 1 year ago (1 children)

All spez wants it to keep things going until the IPO where he gets paid big. He's doing these changes to appeal to IPO purchasers and "maximize" the value.

[–] [email protected] 0 points 1 year ago (1 children)

He just publicly admitted Reddit is not profitable and he’s mad that third party apps are. That IPO is not going to go well lol.

[–] [email protected] 1 points 1 year ago

They would have to show their books as part of an IPO anyway, and everyone already knows its not profitable. It's not like he accidentally dropped a big secret here.

[–] [email protected] 1 points 1 year ago

The guy is a complete clown.

[–] [email protected] 1 points 1 year ago

Spez has a very punchable face, if I ever saw one.

[–] [email protected] 0 points 1 year ago* (last edited 1 year ago) (2 children)

We’ll continue to be profit-driven until profits arrive. Unlike some of the 3P apps, we are not profitable.

Maybe fix your product before you expect the money to come pouring in.

[–] [email protected] 1 points 1 year ago* (last edited 1 year ago)

wal-mart is profitable and they at least pay workers minimum wage. u/spaz can't make a profit when unpaid mods do most of the work for them. Not a very good CEO

[–] [email protected] 1 points 1 year ago

That would require reddit to make good decisions, which they've repeatedly demonstrated is impossible