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Hi, Edwin (lemmy.world)

submitted 6 months ago by [email protected] to c/[email protected]

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[–] [email protected] 9 points 6 months ago (1 children)

It's not about that. It's about getting people to post online about the cute duck they got from the hotel. It's to plant a positive association of the chain in the subconscious of people scrolling by and seeing the cute story.

A year from now with 2 hotels across the street from each other for the same price, they won't even remember why they have a positive association with the chain. But it'll be there.

But I also don't mind it. If providing a positive experience drives a positive e perception and more money for a business that's fine. It's okay to manufacture good press by doing good things.

[–] [email protected] 1 points 6 months ago

This person martechs