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Unity appoints former EA and Zynga executive as its new CEO (www.videogameschronicle.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Stick a fork in it, it's done.

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[–] [email protected] 21 points 4 months ago

As an indie developer, I began divesting from Unity when Riccitiello pushed Helgason out and took over.

Back then, the predictable changes quickly rolled in: all the features were suddenly free (once, Unity's business model was to sell their Pro version with additional features), developers were forced into subscription licenses, Unity began gathering investor money, then acquired a micro transaction business, then a telemetry business, then a video ad business...

I assume Bromberg will merely be its second "new economy" CEO and continue to run Unity like Uber, with a hazy revenue model that probably circles around putting Unity into as many mobile shovelware games as possible to siphon money off the ads served via Unity's ad network and micro transactions flowing through Unity's micro payments business.