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I think the term has no real meaning to them anymore. It’s just another term thrown at anything they don’t like, like “woke” or whatever. I’m sure some definitely use it deliberately, but I think most lack the directed prejudice and just use it lazily as a catch-all for “liberal”.
That's the whole point of obfuscating it in the first place. If you come out and say "Jews who control the world want to force everyone to eat bugs", you sound like an idiot. So, you give it a candy coating to make it go down better, and hope a certain percentage will eventually "do their own research" and come to your desired conclusion.
It's the most strategically sound method you can come up with to perpetuate the conspiracy theories in the modern day. It's similar to how cults don't start the recruitment process by walking up to you and going "Hey, want to join a cult?"
https://www.thenation.com/article/archive/exclusive-lee-atwaters-infamous-1981-interview-southern-strategy/
It's part of the "other," which is used to create fear that drives support for their politicians.
Right wing leaders and their propagandists can't be too specific with concepts because large parts of them are contrived. They don't need to be specific because their target audience is people who think and make decisions more with emotions, which doesn't require clear concepts and terms, than reason.
"The left" absolutely does it too, although it's not as bad.
Whatever they are saying is just a standin for a slur. Look at the tweet about "Baltimore's DEI mayor" and too immediately see that they are just using CRT, woke, gender ideology, DEI, elite, or whatever new term comes into Vogue next month as a stand in for whatever applicable slur.
These people are reading Vogue? That's an interesting twist. I wouldn't have thought the average Fascist would be all that into fashion. Fashists?
They don't just turn terms into slurs to rally the morons, they do it to attack the ideological base of their opponents.
"Globalist" became a dogwhistle for Jewish people because fascists pretended to think socialism, which inherently rejects nationalism or loses all meaning, was a Jewish conspiracy. By turning it into a meaningless slur they're not just turning their base against the idea, they're making their opponents react to its use as slur.
As it happens, neoliberalism ended up having a different kind of globalist goal, so they got a free 2 for 1 slur against their ideological enemies even though the end goals are wildly different. And, obviously, fascists don't see the need to explain how the "Jewish conspiracy" is behind both socialism and neoliberalism.
It also just turns people against the concept without understanding what it actually is.
Thus me just last week having to argue with a "socialist" social democrat about how "globalism" isn't a dogwhistle on an ideological level.
Definitely some of them use it that way. It's clever in a thuggish way because the implication is that the base is just regular, normal folks.
It’ll be a new culture war thing next week anyway