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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 4 months ago by [email protected] to c/[email protected]

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[–] [email protected] 3 points 4 months ago* (last edited 4 months ago) (1 children)

"being thoughtful" aka we'll try to insert these ads into our games with the least amount of backlash from consumers but we're definitely doing this dumb idea because we're EA.

[–] [email protected] 3 points 4 months ago

we'll try to insert these ads into our games with the least amount of backlash

I wouldn't even go that far. People think these companies care about backlash. They don't. They only care about money. They'll stop putting ads in games when consumers stop buying them. They'll stop putting DRM, stop requiring 3rd party accounts, stop requiring first-party launchers, stop shoving microtransactions down your throat, and stop releasing broken games when gamers stop fucking buying them.

So it's more like "we'll insert as many ads as you will tolerate".

And gamers and social media users have proven time and time again that there's no amount of abuse that they won't tolerate. So that's what we'll continue to get.