this post was submitted on 21 May 2024
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Indeed, while this idea should work in principle, I've found it mostly useless in practice.
I don't know if all large apartment complexes are notoriously bad, but a few years ago, you'd mainly find horrifically negative reviews on those sites (likely because only people who have had issues with them actually bothered to write a review in order to get their petty revenge on them).
Nowadays, all the management companies are aware of these sites, and they likely either pay Yelp to "manage" their reviews for them and/or incentivize their tenants to leave positive reviews (even though that's technically against the rules). Meanwhile, small buildings generally aren't even listed on these sites or don't have nearly enough reviews to get an objective picture.
Yeah, I'm fairly sure this building was paying for good reviews and paying tenants to take down bad reviews. In fact they did waive a hefty fee in exchange for me removing mine. I wish I had enough money to tell them to fuck themselves on that one, but I don't.
Most of the reviews at this place were either glowingly positive or very negative, citing the same kinds of severe maintenance issues that we'd had there. But the catch was that you'd almost never see the negative reviews unless you sorted by most recent. A fact I learned after it was too late and we were already moved in and having terrible experiences there. Basically Google was helping them bury the reviews that made them look bad.
Also originally Google had silently hidden my very negative review. I tried removing a phrase about how I was sure the apartment complex was breaking the law and it magically showed back up... The whole damn thing is suspect. I no longer put any stock in reviews.
Edit: I just went looking back at the reviews for this building and I found out that Google removed the only small power the public has against fake reviews. The "not helpful" button was replaced with reaction emojis, all of which convey positive emotions. Fuck Google. They know they are helping shield bad businesses, they just want to keep clicks (ad dollars) flowing.
Yup, I'm pretty sure I've also seen some leasing offices offer gift cards or one time rent reduction in exchange for a positive review. Like I said, I'm pretty sure that's against the sites' rules but not technically illegal. I suppose you could file a complaint but good look having them take your side over that of a paying customer's.
Reporting is still an option, and it works. Literally just 3 days ago reported some inaccurate reviews at a place near where I work and I got the email last night they'd taken action, they're gone now
What was the inaccuracy? I've had mixed results with reporting things to Google
Multiple 1 star reviews for a nearby business that complain it doesn't do something that it doesn't claim to do (bulk fuel delivery place people are complaining it's not a gas station even though it doesn't come up as one) was the most recent one I did.
I also got one removed last year because someone gave a 1-star review whining about a fee that you weren't warned about if you were late, I sent in a picture of the big ass sign about it that's been there for years
Yeah it makes sense that those would get removed. They're somewhat cut and dried.
The kinds of reviews I was concerned about in this case are dozens of "omg the staff is amazing!"
I can't prove that they are fake, but I can tell you my experience at this building was abysmal and a LOT of other reviewers agreed. However unless you change the sort order to show newest first you'd completely miss that probably half of the recent reviews are all basically the same valid , damning complaints over and over, while 45%+ of the reviews are glowingly positive.
I feel certain they have paid for fake reviews, but how would I prove that to Google? Before, I could mark them unhelpful. Now I just have to give up ever trusting the reviews again and accept that anyone less cynical will get burned on occasion by shit like this.