this post was submitted on 04 Jun 2024
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Am I missing something, because I’d imagine the target audience for Roblox is not the same as the one in the market for a new bed side table?
Seems like a way to get branding imprinted on young people. Plus IKEA is a budget brand, so makes sense to target future college dorm folks.
“Oh shit I can buy the real life version of this game asset???”
It’s unfortunately genius.
Somehow Roblox has become the Metaverse Meta was trying to build...
Always has been.jpg
yeah, it's fine.