this post was submitted on 08 Jun 2024
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It saves me 10-20 hours of work every week as a corpo video producer, and I use that time to experiment with AI - which has allowed our small team to produce work that would be completely outside our resources otherwise. Without a single additional breakthrough, we'd be finding novel ways to be productive with the current form of generative AI for decades. I understand the desire to temper expectations, and I agree that companies and providers are not handling this well at all. But the tech is already solid. It's just being misused more often than it's being wielded well.
I don't have the experience to refute that. But I see the same things from developers all the time swearing AI saves them hours, but that's a domain I know well and AI does certain very limited things quite well. It can spit out boilerplate stuff pretty quick and often with few enough errors that I can fix them faster than I could've written everything by hand. But it very much relies on me knowing what I'm doing and immediately recognizing the garbage for what it is.
It does make me a little bit faster at the stuff I'm already good at, at the cost of leading me down some wild rabbit holes on things I don't know so well. It's not nothing, but it's not what I would call professional-grade.
Nobody doubts that it’s useful for helping with bland low-tier work like corpo videos that people are forced to watch to keep their jobs.
I just meant I work for a corporation. I produce videos for marketing, been doing it for 25 years.