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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 2 months ago by [email protected] to c/[email protected]

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 6 points 2 months ago (1 children)

I always wondered why they haven't been doing it from the start, seams like it is not as simple as I imagine.

People will take it, there is no other option and G is working hard not to allow another video platform.

Problem is ads they are playing are awful and loud. We will make way to silent them and black them out, it is not hard.

Bigger problem is content they are pushing is getting bad and is pushing creators into burnout. And I don't want to see videos companies are creating, but want individual contributions.

[–] [email protected] 4 points 2 months ago* (last edited 2 months ago)

They probably had this ready to go a long time ago. It is just heavier on their servers so it costs more. Likely they had a number in mind about how many users would have to be using ad-blockers before rolling this out, to balance costs.