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this post was submitted on 13 Jun 2024
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It's quite likely that the cost actually outweighs the gains. Adblocking really isn't all that prevalent across Internet users as a whole. I think the stats are something like 10% or lower.
And yet Google is investing all this time and money into trying to block the blockers. It's really quite stupid.
Well, most of their efforts have been relatively low cost on their end. Stuff like manifest v3 isn't actually particularly expensive to do. Just requires you to have near total capture of the web browser market.
Oh yes, a complete overhaul of the way their browser engine works is absolute child's play and doesn't cost a thing. ๐๐
But it's always been their server. It's not like Geico provided that video snippet
Yes, but server-side injection, if I understand it correctly, means you have to actually remux the videos into a single stream. That's additional processing load, which is basically their main cost of business.