this post was submitted on 25 Jun 2024
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[Gamers Nexus] "Google is Getting Worse," ft. Wendell of Level1 Techs (youtu.be)
submitted 5 months ago by [email protected] to c/[email protected]
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[–] [email protected] 17 points 5 months ago (2 children)

Too big to fail? Search is only one revenue stream.

[–] [email protected] 9 points 5 months ago

Similar tactic among all the large tech corpos, switch focus to IaaS, PaaS, SaaS, become the backbone of the modern computing landscape.

It's basically a slow switch to becoming critical international infrastructure like power grids, water ways, and gas/oil pipelines.

This all while locking you in as much as possible and milking as much value as they can squeeze.

[–] [email protected] 7 points 5 months ago (1 children)

That'd be advertising, and by a mile.

[–] [email protected] 3 points 5 months ago (1 children)

Through search. They make a ton with ads on the search page, sponsored links, etc.

[–] [email protected] 3 points 5 months ago* (last edited 5 months ago) (1 children)

I'm pretty sure their ad revenue from their own pages is a tiny fraction of their overall advertising revenue... They basically own the advertising market online, almost anywhere you see ads googie is getting a cut

[–] [email protected] 3 points 5 months ago* (last edited 5 months ago)

This source seems to indicate that's not the case:

  1. Google Search & Other (56.93%)

    2023 Total Google Search & Other Revenue: $175.04 billion
    This is revenue generated primarily from ads shown on Google’s search results pages and other search-related services.

  2. YouTube Ads (10.26%)

    2023 Total Youtube Ads Revenue: $31.51 billion
    This is revenue from ads shown on YouTube videos, including display ads, overlay ads, skippable video ads, and non-skippable video ads.

  3. Google Network (10.20%)

    2023 Total Google Network Revenue: $31.316 billion
    This is revenue from ads displayed on websites and apps that are part of Google’s ad network, beyond Google-owned properties.

  4. Google Other (11.26%)

    2023 Total Google Other Revenue: $34.68 billion
    This is revenue from Google’s other ventures and products, such as hardware (like Pixel phones and Nest devices), Play Store purchases, and other non-advertising sources.

  5. Google Cloud (10.75%)

    2023 Total Google Cloud Revenue: $33.08 billion
    This is revenue from Google’s cloud computing services, such as computing power, storage, and data analytics offered to businesses and developers.

So, 57% from search, and only 10% from ads on non-Google pages.