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McDonald’s Gives Up On ‘AI’ After Comedy Of Errors, Including Putting Bacon On Ice Cream (www.techdirt.com)

submitted 1 month ago by [email protected] to c/[email protected]

57 comments fedilink hide all child comments

LLMs certainly hold potential, but as we’ve seen time and time again in tech over the last fifteen years, the hype and greed of unethical pitchmen has gotten way out ahead of the actual locomotive. A lot of people in “tech” are interested in money, not tech. And they’re increasingly making decisions based on how to drum up investment bucks, get press attention and bump stock, not on actually improving anything.

The result has been a ridiculous parade of rushed “AI” implementations that are focused more on cutting corners, undermining labor, or drumming up sexy headlines than improving lives. The resulting hype cycle isn’t just building unrealistic expectations and tarnishing brands, it’s often distracting many tech companies from foundational reality and more practical, meaningful ideas.

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[–] [email protected] 64 points 1 month ago (2 children)

That wouldn't even need AI. Thats just a fancy switch statement with a pleasant voice.

[–] [email protected] 42 points 1 month ago (1 children)

An LLM can somewhat smooth over variances in language without having to have all possible variances known just the valid options and the raw input.

I would like a Big Mac, no lettuce, no tomato, no cheese.
I would like a Big Mac, no vegies, hold the cheese.
I would like a Big Mac, no vegies, no dairy

[–] [email protected] 24 points 1 month ago* (last edited 1 month ago) (1 children)

Good point. A really complicated switch statement then.

[–] [email protected] 29 points 1 month ago* (last edited 1 month ago) (1 children)

Natural language is really messy.. Could go through many variants on things. Then you get text to speech issues due to audio quality / accents.. And you need an engine that can "best guess / best match" based on what it has or ask for clarification.

Similarly you can ask for TWO of a complex thing: I would like Two.... meals, with,,, XXXX

[–] [email protected] 19 points 1 month ago

Im just messing around man. This does sound like a good case for a basic LLM.

[–] [email protected] 29 points 1 month ago

That's the joke. Nearly every proposed implementation of AI isn't actually solving a real business or tech problem. It's just the next snake oil, like block chain, quantum computing, etc. There are real, valid use cases for all of those things. But most companies have no idea what they really are, how they might help, and even if they could help, what it would take to implement to see real results.