this post was submitted on 29 Jun 2024
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Their response:
So… they’re essentially just saying that they promise to make better tweets to remedy the situation.
#doingtheirpart
They're saying that they feel bad that they didn't pull off the "cool, hip young attitude" that their test markets, data-points, cited studies and weeks of brainstorming sessions predicted, so now they're going to shift around leadership in the marketing teams and try to approach their social media presence from a different angle, one that appears respectful of modern social issues but also not afraid to throw out some media-safe zingers from time to time! Additionally, a newer model of AI to help reply to questions will surely connect with the people who are all so amazed by AI technology.
That sense you get reading this, that overwhelming desire to find something tall to hurl yourself off of... that's the reason we haven't done anything about climate change. We are answering the call of the void because we know deep inside there's no hope.
But they will never admit that making "humorous" and "irreverent" tweets are not something people actually want to read from a fucking bank.
The point is they don't even think this way to begin with. They don't think in terms of "human connecting with other humans" they are looking at us like a liquid. A set of probabilities and factors and challenges to extract as much money from as possible via literally ANY kind of psychological manipulation they can legally employ... and it's not like there's any laws about "not coercing or manipulating customers" so there's almost no limit to what companies can get away with. We only really notice it when it falls flat like this, but the more successful marketing campaigns are far more subtle and effective, and you will have your free-will compromised without realizing it.
Source: worked in marketing for a few years, felt the soul being extracted from my body every day I worked there.
Marketing is truly the worst. A friend of mine studied psychology and his classes were inundated by industry trying to convince them to go into marketing.
You can't interface fairly and honestly with people. No, you have to use how their brains work to trick them into buying your products!
/s
Brilliantly put. Thank you for this.
Echoing what soup said. It really says everything with clarity.