Memes

I don't have specific literature to recommend but you might be able to find literature in a similar vein which discusses this last paragraph of Ch. 2 of the Communist Manifesto:

In place of the old bourgeois society, with its classes and class antagonisms, we shall have an association, in which the free development of each is the condition for the free development of all.

I take this section to mean that the material interests of individuals is no longer in contradiction with, in fact completely bound up with the material interests of society at large. So the things which benefit society also directly benefit the individual. This is in comparison to capitalism where things which increase profit for capital are directly at odds with individual development.