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this post was submitted on 05 Jul 2024
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I mean, it feels kinda obvious. If there's any company in this space that would never need to use generative AI, it's Nintendo. They already employ some of the most talented art teams in the industry, they're not exactly struggling to produce art or assets.
If this was from a developer who maybe hasn't been a gaming monolith for the last 30+ years, that'd be different. This is like if Bill Gates says he promises not to open his 401k early; like, okay cool, I don't think that was ever in doubt in the last 30 years, Bill, but thanks for letting us know.
Activision, Ubisoft, and EA, all multibillion game dev company, said they'll be using generative AI to make their game, so no, it's not really obvious. It's also mentioned in the article
The investor probably heard it's a trendy thing that can make better profit, so they asked nintendo about it in the briefing.
Those are the companies that have contributed to the fast churn of creatives getting overworked and leaving the industry, leaving their projects to be driven entirely by excess man-hours and lack of innovation.