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New app releases for Apple Vision Pro have fallen dramatically since launch (arstechnica.com)

submitted 4 months ago by BrikoX to c/apple

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Apple struggles to attract content from developers for its $3,500 headset.

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[–] [email protected] 0 points 4 months ago

This is the best summary I could come up with:

Apple is struggling to attract fresh content for its innovative Vision Pro headset, with just a fraction of the apps available when compared with the number of developers created for the iPhone and iPad in their first few months.

The lack of a “killer app” to encourage customers to pay upwards of $3,500 for an unproven new product is seen as a problem for Apple, as the Vision Pro goes on sale in Europe on Friday.

“The overall trajectory of the Vision Pro’s launch in February this year has been a lot slower than many hoped for,” said George Jijiashvili, analyst at market tracker Omdia.

Estimates from IDC, a tech market researcher, suggest Apple shipped fewer than 100,000 units of Vision Pro in the first quarter, less than half what rival Meta sold of its Quest headsets.

Nearly 300 of the top iPhone developers, whose apps are downloaded more than 10 million times a year—including Google, Meta, Tencent, Amazon, and Netflix—are yet to bring any of their software or services to Apple’s latest device.

Steve Lee, chief executive of AmazeVR, which offers immersive concert experiences, said that the recent launch of the device in China and elsewhere in Asia resulted in an uptick in downloads of his app.

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