this post was submitted on 24 Jul 2023
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I think this opinion is a bit... strange.
This is basically a rehash of: "There is no bad publicity!"
That's complete nonsense. An advertiser looks at a few things in a website to advertise on. Three very important factors: Traffic, because you want a sufficient number of people to potentially click your ad. Engagement, because people who participate on the website will be more likely to click your ad and then buy something. AND brand identity. That third one is the reason why advertising Disney plus on PornHub might be a bad idea, even if PornHub has great engagement and traffic.
This third factor is the problem reddit is currently facing, and has always been facing: Really big players spend millions on PR so that they are catching the current feeling of what is hip, young, and positive in their advertising and brand identity. They also want to advertise their product on websites which give people the same feeling: They want their product displayed on websites which feel young, hip, and positive. You do not want your product associated and displayed on a website whose userbase is obviously annoyed, negative, and keeps shouting "Fuck Spez", whatever that means.
That has been a reddit problem for quite a long time: It never had a brand identity which was glitzy and positive enough to be very attractive. It isn't young, and hip, and positive. It always had the stigma of being a "nerd cave". Which is fine, if you have a product that you don't mind to be associated with that, and if the userbase is happy with that. "When did the Narwahl bacon?", was cringey as fuck, but it reflected an essentially positive attitude and feeling of a userbase which didn't mind to be associated with the site. As an advertiser you can work with that, and cann piggyback on that.
You do not want to piggyback on "Fuck Spez". Because you don't want your product to be associated with an obvious feeling of negativity and frustration. You don't want your brand to be caught in that. The best option for an advertiser when faced with a website that carries clear negative reputation and connotations, is to just not be there.
So, I think what you are saying here, is not true. It would be better for reddit, if nobody talked about reddit. A bad reputation, and a brand identity associated with "frustration" (in exchange for more clicks and engagement) is far worse than being a "mostly neutral nerd cave", which is a bit less popular.
Guy's whole post opened up as a paradox.
"Can we not do the we did it reddit thing?"
My post was nothing like the "we did it reddit" thing.
Also their post started off needlessly like an attack. Like a reddit post.