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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse' (gizmodo.com)

submitted 5 months ago by [email protected] to c/[email protected]

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cross-posted from: https://lemmy.world/post/18112704

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[–] [email protected] 1 points 4 months ago* (last edited 4 months ago)

They already don't break, is the thing. When was the last time you replaced a mouse because it broke?

The last maybe three mice I bought were for ergonomics or to color-coordinate a setup. And once to see if a light one would be better than a tall one for my particular damage. It was not.

So if I'm already buying mice for reasons other than durability, why not sell me the most expensive one you can sell me?

Also, not sure how much of a "niche" mechanical keyboards are, considering that Logitech will happily sell you one right now for 250 bucks. Best selling one in its segment, too. I was eyeing a Corsair one for almost 400 recently. Asus has a refresh for its 500 dollar Azoth Extreme coming up, I believe.

Expensive peripherals may sell fewer units, and I don't know how the margins compare, but 500 dollars is a lot of 20 buck membrane keyboards.