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EFF Says Mozilla's PPA is better than Google's Solution (www.fastcompany.com)

submitted 3 months ago* (last edited 3 months ago) by [email protected] to c/[email protected]

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Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @[email protected]. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

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[–] [email protected] -1 points 3 months ago

It's not that the ad issue isn't going to be solved, it's that ads are here now and we have to deal with them.

They are going to be replaced by direct micro-payments eventually but the puzzle pieces have been slow to get into place (also Google and the whole ad industry haven't been cooperating for obvious reasons).

One of the major hurdles was the [in]ability to make online payments of a fraction of a cent but the digital Euro aims to make that possible (among other things).

With that and support for direct micropayments implemented in the browser we'll be able to give a web page owner that fraction of a cent they get from ads now but only IF we want to, and when we do that we cut out all the ad industry as middlemen.