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EFF Says Mozilla's PPA is better than Google's Solution (www.fastcompany.com)

submitted 3 months ago* (last edited 3 months ago) by [email protected] to c/[email protected]

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Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @[email protected]. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

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[–] [email protected] 4 points 3 months ago

As the other comment mentioned, it's about caring about principles in theory vs. real-world effect. He still says that you should use Firefox (with some tweaks - installing uBlock Origin is the most important one, of course) if you want the most privacy-friendly browser, but I'm sure his ruckus will have caused people to just give up and stay with Chrome too.