In the old world of the internet, people didn’t upload much anyway.

Nobody worked from home. Nobody had their phones constantly syncing photos and videos to 1 (or often more) clouds. And even then, the photos and videos that you could take digitally were very low resolution and not very large files.

That has changed, and nobody forced ISPs to keep up. In a lot of markets, the Cable ISP is a monopoly and they don’t have to do shit about it.