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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 2 months ago by [email protected] to c/[email protected]

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] [email protected] 12 points 2 months ago* (last edited 2 months ago)

Look at it this way, Google stopped caring about their viewers as anything more than wallets to empty years ago. Now they're going through the same cycle with advertisers. They don't care if the ads land, or the targeting works, just that they can convince them to keep buying ad space.

Eventually the ROI will show as not worth it to the advertisers, but by then Pichai and the rest of the C-suite will be pulling the same scam at another company whose investors are more greedy and stupid than saavy.

Because the horrible truth of America now, is that CEOs and their ilk have stopped caring about creating value, or building a sustainable business model with long term revenue. Now they just look at witless investors as wallets to be emptied too.