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Threads spotted exploring ads, but says 'no immediate timeline' toward monetization
(techcrunch.com)
this post was submitted on 23 Aug 2024
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Technology
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You don't raise temperature while the frog is in the pond.
I don't understand this metaphor. Is it about frog breeding for later eating? Why else would you want to heat your pond, irrespective of the frog. And why is there a greater incentive to heat the pond when there's no frog, and vice versa? So many questions!
I interpreted it as you don't heat the pot while the frog is still in the pond. You only apply heat slowly once the front is already in the pot.
Don't load up the ads until the users are already on Threads. Wait until they are active on Threads, then crank up the ads when it's more difficult for the users to leave.
There was an experiment once where it was determined that a frog with it's brain removed wouldn't jump out of slowly heated water but would reflexively jump if placed into already hot water, leading to a myth that a frog won't leave boiling water if heated gradually enough.
Idioms around frog boiling generally means to make changes slowly and gradually enough that there is minimal reaction from affected parties.
I guess the frog has to get into the pot first is their point? I agree that the metaphor is not doing a very good job at conveying whatever was meant though.
Google slow boiling frog