(also this feels hella iffy legally speaking)
this post was submitted on 30 Aug 2024
278 points (99.3% liked)
196
16552 readers
2036 users here now
Be sure to follow the rule before you head out.
Rule: You must post before you leave.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I used to work for a big data company and internally we acknowledged that for the targeting to be truly effective we'd have to do a truly creepy amount of behavior analysis. The fact that ads don't really drive clicks is a dirty little secret in the industry.
I feel like its also pretty easily spotted / avoided / defeated, after a very small amount of knowledge about the industry is understood. Unless there's an Ad-agent assigned to individuals, I can't see there being an ad targeted towards me that I wouldn't immediately note as such.
Oh they'll be putting "AI" on it as your personal agent soon enough. Undoubtedly already have pushed it through many black box algorithms and machine learning models, so arguably too late.
Like I said, they'd need an agent assigned to a small amount of people. If AI has shown us anything, its that its severely lacking in the "I" part in almost every context.
Well, that's because it's the marketing and exec hacks (read: morons) that decided to call it "AI". Any engineer with a quarter of a braincell left knows better than to call the current generation (or the next several) of ML models et. al. "intelligent", let alone AI.
An actual AI would be far, FAR more than capable of sorting your silly preferences.