At this point I'm going to Ladbrokes and betting against everything Kotaku promotes. They are like Jim Cramer of the gaming industry.
this post was submitted on 06 Sep 2024
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It gets better, because all the money they "lost" on a movie they can also write off. Oops, we didn't make any money this year because we put out 10 billion dollar movies and only made 10 million at the box office. Tax break please!
This specifically is a bit of an open secret afaik. There are a few semi prominent examples of big studios pouring a bunch of money into junk, not advertising it or just skipping theatres entirely, then watching it sink.