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Ford Patents In-Car System That Eavesdrops So It Can Play You Ads (www.motortrend.com)

submitted 2 months ago by [email protected] to c/[email protected]

17 comments fedilink hide all child comments

It could also identify your voice and recognize you and your ad preferences, and those of your passengers.

Why...

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[–] [email protected] 39 points 2 months ago (1 children)

m-maybe they're just patenting it so nobody can use it 🥺

[–] [email protected] 22 points 2 months ago (1 children)

Lots of ideas are patented, especially by large companies. Some ideas are pursued by the company themselves, while others sit in the patent war chest to (maybe) generate passive income and help with future litigation. Very occasionally they are used for prevention.

Regardless, such a system would be a reason for many people to avoid buying a particular car or brand of car.

[–] [email protected] 20 points 2 months ago (1 children)

Maybe we can patent being a shitty CEO that exploits humanity for profit.

[–] [email protected] 19 points 2 months ago (1 children)

points at prior art

[–] [email protected] 8 points 2 months ago

I definitely imagined the SpongeBob meme pointing at ever growing piles