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Having watched interviews with him it's an interesting case study cause you can kind of track how he just fell into it. He didn't start as a rich kid, he lucked into the money with Bitcoin and started making random high-budget YouTube videos (his videos were always on the slop spectrum but in the beginning they were genuine). Over the years he has just devolved into chasing the views. He thought (and probably still thinks) that he does it for fun and it's just his nature to follow the views but it's pretty clear to anyone watching that fame via YouTube has changed him significantly.