this post was submitted on 31 Jul 2023
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BBC starts experimenting with the Fediverse, running its own Mastodon instance (social.bbc)
submitted 1 year ago by [email protected] to c/[email protected]
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[–] [email protected] 7 points 1 year ago (1 children)

Is it better for companies in the Fediverse to create their own instances, like is that how we’re likely to see the proliferation of corporations here? We’ll see a Pepsi instance, a FoxNews instance, a McDonald’s instance? I imagine that gives them the most control over what happens in their neck of the woods vs just having a single corporate account on like lemmy.world or beehaw or whatever (though I don’t entirely understand what having an instance entails).

[–] [email protected] 2 points 1 year ago

Yeah, for any sizable organization running your own instance is the way to go, similarly to how you'd want your own DNS domain, email and web site. And just like with these other services your fedi presence could be hosted somewhere too but you want to be in control of it.