this post was submitted on 08 Oct 2024
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Apple
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What are you willing to pay for it? Apple makes really solid hardware but it’s not cheap. They’d need a huge segment of the population to want to pay $1,000 for a high end printer to make it worthwhile and the movement has been away from printing for some time now.
My office used to do tens of thousands of pages a year back 20 years ago. We might do a hundred pages a month now if it’s especially busy. Everything else is PDF.
HP already does the thing where they lock you into obscenely expensive proprietary ink cartridges, but the printers are cheap. An apple printer would be easily 2k to start and 3k for the pro version, and cartridges would have to be hundreds just to keep pace.
Printing is dying. For the time being I run a B&W Brother laser at home. Perfect for us.
Us too. Quick, inexpensive, great B&W prints on the rare occasions we need to have them. Wireless and a scanner/copier too.
@fourish Apple created the Apple Vision Pro for roughly four thousand euro’s. At best 1 million people were waiting for this inspiring device.
They could make a really good printer for €500. About 50 million people would be really interested just to get rid of the never-ending hassle.
A revenue of €25 billion euros in about three years would be easily achievable. Apparently, having your own ‘next big thing’ was more important for Apples decision makers.
But printers are a dying breed. That’s not apple’s target market. They’re trying to look a few decades into the future not the past. That’s scraps for the dog.
@fourish Fair point.