Apple

Yep, lots of things like cars, home appliances, home theatre components, etc. get regular, if not yearly, updates even when some of those things have a 10+ year lifecycle for the average consumer. It’s not like Apple stops supporting devices after a couple years. With things like the Apple TV that aren’t updated as often I end up putting off buying something that I want because, like you said, it might already be 2+ years old and I wouldn’t want to feel behind when the new one comes out less than a year later. I’d rather see smaller updates more often so there’s always something recent when I’m looking to buy.