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Publishers face 20% game revenue reduction if Denuvo DRM is cracked quickly, according to new study
(www.tomshardware.com)
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Now that you mention indie games, I think it's important to distinguish intents and showcase how publishers are shooting themselves in the foot.
Someone who pirated an indie game (why tho?) and liked it, is more likely to pay for it because indie publishers also provide better medium to pay for the actual software, or contribute to the actual developer, with fewer middlemen and rent-seekers. If someone pirated an AAA game and liked it and wanted to buy it, their options are still limited due to one of the main reasons of having pirated the game in the first place. At prices of, like, US$ 60 lol, hey'd have to wait until a Steam supersale or smth...