TechTakes

Not even slightly bothered by this. The “industry” has always looked for ways to minimize production costs while optimizing profits. They are in the volatile high risk business of selling art for profit.

What successful studios understand is you have to take the losses with the wins, take risks and champion new artists. Placing trust in the artists to know what will be profitable.

The studios that rely on gimmicks, regurgitating old ideas and building projects like they are in the toilet paper business are the ones that die. Lionsgate is simply signaling that it doesn’t know what it’s doing and will pivot or die.

The art of filmmaking only works with human hands, there is no amount of 3D,4D, IMAX, recliner seat CGI in your face AI that will replace it. They are selling bespoke handcrafted free range storytelling. The second the audience smells preservatives, Lionsgate will be filing for Ch11.