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Publishers face 20% game revenue reduction if Denuvo DRM is cracked quickly, according to new study
(www.tomshardware.com)
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It's harder to measure of course, but I wonder how that compares to the amount of sales they lose from people who just don't bother buying the game when they find out it has Denuvo? I know I recently lost all interest in two games (Civ VII and Kingdom Come: Deliverance II) when I found out they were launching with Denuvo and I assume I'm not the only person who does that.